You can now buy perfume for your dog! Whether you should is a whole other “tale.” Thanks to Dolce & Gabbana, it’s pawsible to spritz your pooch with their latest creation, Fefé, named after Domenico Dolce’s beloved dog. For a mere $100+, you get a bottle adorned with a 24-carat gold-plated paw and a stylish D&G dog collar. Now your furry friend can strut around smelling like “warm notes” of ylang ylang, musk, and sandalwood.

But hold your paws! The Royal Society for the Prevention of Cruelty to Animals (RSPCA) is barking back, advising against pet perfumes. They remind us that dogs use their noses to navigate the world and some scents might be a real “ruff” experience for them.

Apparently, D&G missed the memo. Their ad features dogs patiently enduring perfume application while a narrator declares, “I am delicate, charismatic, authentic, sensitive, enigmatic, rebel, fresh, irresistible, clean. ‘Cause I’m not just a dog. I’m Fefé.” Because, you know, nothing says “good boy” like a whiff of high fashion!